Glue Identity

by Tanya on July 14, 2011

Magpie Studio, A London based design studio, created this friendly and colourful identity for Glue. A new “think tank”, Glue aims to connect brands and policy makers with a largely disaffected youth. A graphic language of bold patterns was created to represent the different groups and communities that Glue brings together. These contrasting patterns are physically joined by a unifying wordmark, to form a simple and memorable identity that sits in stark contrast to the jargon-heavy, grey identities that typify the sector.

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